Australian Wine & Food Pty Ltd began operation of the Chadstone “The Fashion Capital” VIP evenings in November 2001.
In our first four years of operating these events, attendance between 5.30pm and 11pm more than tripled, from 12,000 people in 2001 to 40,000 people in 2005.
Australian WIne & Food has assisted a number of shopping centres in conducting VIP evenings including Bayside, Northland, Broadmeadows, Epping Plaza, Werribee Plaza and Forest Hill Chase – proving successful in terms of visitor attendance and spend per customer.
At the evenings shoppers are provided with complimentary beverages, alcoholic and non-alcoholic, on behalf of the shopping centres combined with retailers offering substantial savings for shoppers.
Centres have found that the VIP evenings grow each year, with shoppers looking forward to these premier shopping evenings.
Australian Wine & Food can conduct these VIP activities for centres as we have the correct legal requirements and organisational capacity in the following areas:
• Event operation, RSA trained staff and logistical planning expertise
• Liquor Licencing Permits and local council food permits
• 20 million Public Liability Insurance
• Provision of infrastructure
• Event marketing consultation and imagery
• Beverage sponsorship proposals
• Beverage storage and transport
Costs are dependant on the event scale and consultation involved and can be structured to work within centre budgets.
Combining VIP shopping evenings with Australian Wine, Food and Travel Events prolongs the event attraction, providing more value in event marketing to shopping complexes. From our experience in conducting these two distinct shopping centre activities we understand the requirements to operate successful events that benefit the shopping complex and their retailers in a cost effective manner.
Our approach is to build centre events over a period of time, as demonstrated through the centres we have worked with. Through our experience in the operation of VIP events we can decrease event operation expenses, and increase patronage and visitor spend – an excellent combination for our clients.